Project Scope

Brand Packaging Design
Brand Positioning
Consumer Research Planning & Stimulus
Name Generation

Project Detail

Brand Packaging of ambient ranges for Welch’s Grape Juice Drinks.
The brief was to redesign the ambient product ranges for the UK market with packaging that clearly distinguished the two ranges as White Grape - 'Family Refreshment' and Purple Grape - ‘Premium Health’. Our solution for the two ranges segments the two ranges graphically and also achieves strong brand blocking at fixture by maintaining consistency in the treatment of the brand logo and harmonised packaging structure.